Rooted in over 170 years of experience and uncompromising values, our family builds classic cowboy boots. We serve GOD through our work and honest relationships with our employees, our partners & our community.

TOP FIVE THINGS OUR BRANDS HAVE IN COMMON:

AUTHENTICITY

Our work is our story, and we live it every day. Boots made by the Rios Family of Brands are built for cowboys by cowboys who live and love the western way of life. There is an inherent passion running through our brands that guides us every step of the way.

QUALITY

As a family-owned and operated business backed by more than 170 years of refined tradition, we pride ourselves on the integrity of our work. We do things the right way because we believe in building boots and relationships that last. Whether the boots made in our shops are handmade or not, each pair walks the line between modern durability and traditional artistry. Our craftsmen, most of which are the best in the business, know that each pair of boots they make represents their legacy and our reputation. And that’s something we’re proud to stand behind.

ATTENTION TO DETAIL

Our Family of Brands knows that boots are more than just footwear. They’re a purposeful statement about the person wearing them. That’s why our brands use premium materials and innovative processes to craft well-balanced, thoughtful and style-driven designs. Our unmatched attention to detail enables our brands to achieve timeless looks that are anything but simple.

FUNCTION AND FIT

We believe in boots that feel as good as they look and work as hard as the ones who wear them. Contrary to what other boot companies today seem to think, we believe that what you can't see DOES matter. The boots made by our Family of Brands are hardwearing, functional and comfortable, giving you a solid foundation of support for all of life’s adventures.

A SMALLER FOCUS

We are committed to supporting small businesses and talented workers who help drive shared success of our brands and the wider industry. Our retail-only business model enables us to reach new markets, while focusing our efforts on what we do best—making boots. More importantly, our boots aren’t mass produced overseas. Every pair that leaves our shops supports local jobs and fuels the small-town dreams that drive us forward.

Experience our brands’ difference for yourself. Ask to be properly fitted in your size at fine western retailers in your area.